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- 🔭 ttrreenndd report #3
🔭 ttrreenndd report #3
Olympics streaming time, return of the Pumpkin Spice season, and more.

A weekly round-up on consumer + brand investing, and occasionally more.
Hi friends,
The Olympics are officially over! Join me in kicking off this week with a recap of the 2024 Summer Olympics streaming time compared to other highly anticipated original shows this summer, plus health news from GLP-1s to gyms to pet telehealth, fundraising news from two venture funds, and tracking the return of Pumpkin Spice season, among other consumer news.
Also, next week we officially launch this newsletter to the rest of the world. Would appreciate your feedback on content/length/focus if you have thoughts :)

CHART OF THE WEEK
2024 Olympics by the Numbers

Summary: NBC's coverage of the Paris Olympics has been a resounding success, with daily viewership exceeding 30 million and ratings up 75% compared to Tokyo. Key strategies contributing to this success include allowing live streaming on Peacock without impacting primetime viewership and effective integration of celebrity appearances. NBC views the Olympics as a "billion-dollar lab," using lessons from Paris to plan for future games in Milan (2026) and Los Angeles (2028).
Read more here.
